VR experience, engagement vs cost

Posted by on Jun 17, 2013 in News | No Comments

VR and 360° content is incredibly powerful, allowing the viewer to feel they have been transported to a new place, look around and feel immersed in the environment.

Immersive content can be watched in a number of ways; via virtual reality headsets such as the Oculus Rift, Samsung Gear VR or Google Cardboard, on your mobile or tablet, using the accelerometer and gyro to pan around or moving the image around your desktop with a mouse.

Now that Facebook and YouTube support 360° videos, it means you can ensure your content reaches a wider audience from the thousands to the millions.

However the cost is higher when it comes to production die to the more complex needs of pre-production planning, production and post production.

Is the increased cost worth it? We believe it is if your communication works for the medium and require immersive audience engagement As always great creative that uses the medium best in the right place at the right time is the key to success.

Five thing you should know about VR

1. It’s a different form of storytelling. One of the most important things to consider with 360-degree video, or spherical video as YouTube refers to it, is that only real approach to this format is as an immersive experience rather than a typical video. Unlike traditional videos and cinema, the viewers have control over what they see. YouTube compares this to a choose-your-own adventure in its blog announcement.

In a nutshell, the viewer controls the recorded camera angle by tilting and panning on their computer or mobile device via the video player. This can be an excellent tool for publishers that want to deliver a rich media experience: You could give your audience a fully interactive look at a tradeshow, a real estate listing, a new building, or even a sports or news event, for example.

2. Like most new systems, there are some pitfalls. 360 video produces some amazing footage, but because it’s a developing technology there are some production downsides. For marketers, the number one pitfall right now is the cost. This will change over time as technology develops but do expect to budget more than you would for video. Depending on the approach and sophistication of the experience this can be 20 to over 50% more.

3. It will change your productions workflow. It’s helpful for marketers to understand the production process. Our team’s post-production workflow is slower and more technically complex. To start, the multi-camera content needs to be “stitched” together in editing to create a seamless video.
While some manufacturers do this for us inside of the camera, others require that we use post-processing software.

4. There’s a lot of opportunity for viewership. The popularity of spherical video is steadily growing in part thanks to video giants like YouTube supporting 360-degree video uploads. Viewers can watch 360-video on YouTube via a computer or its iOS and Android apps.YouTube is even working with spherical camera manufacturers to allow for seamless compatibly in future releases. Right now, additional metadata and a script must be included with your video upload in order for it to work correctly, but chances are YouTube will simplify this process in the future.

5. Once again, timing is everything. Just like live streaming, virtual reality technology has been around for some time now. However, timing means everything when it comes to technology. The emergence of apps like Periscope and Meerkat are great examples of that.
This year, streaming took off on these apps because of the ease of accessibility. Not only can we easily watch live streams, but also we can also quickly create them. Spherical video is following that same path. With YouTube and Facebook investing in it, both publishers and viewers will have the opportunity to distribute and watch 360-degree video content.

Working with Seefood

Seefood’s process making VR films and content differs in many ways from shooting traditional film content. As the industry has developed we have developed a new set of hardware, tools and techniques specifically for viewing 360° VR content. This iterative process has meant that as a VR production studio we are agile and adept at finding new solutions to complex scenarios.

Our VR techniques and processes allow us to make decisions on set and in post that are grounded to esnure efficient production.

We work closely with our clients to understand and adapt briefs to the 360 medium. We then develop a script and storyboard that illustrates this brief as one of the first steps towards visualising a 360 experience..A 360° video is created using a multi-camera system to capture a scene in 360° from a single positions.

  • Lorem ipsum dolor sit amet
  • Lorem ipsum dolor sit amet
  • Lorem ipsum dolor sit amet

Leave a Reply

You must be logged in to post a comment.