BRAND: BRITISH JOURNAL OF PHOTOGRAPHY
AGENCY: SEEFOOD
CREATIVE: ROWLAND JOBSON

DIRECTOR: ROWLAND JOBSON
PRODUCERS: ROWLAND JOBSON & GRAHAM SMITH
VFX DIRECTOR: GRAHAM SMITH

BRIEF & RESPONSE: To produce a film for BJP to promote the i-pad version of the magazine online and promote the launch of the BJP digital archive. To communicate BJP/s heritage as the longest running photography magazine, it’s London base, it’s position as an innovator offering in-depth articles, engaging profiles of photographers, analyses, and technological reviews that stand the test of time were essential elements to be communicated. A creative was developed closely with BJP offering agile messaging for each channel and use around the theme of the past, the future and “Timelessness”. Five versions of the film were produced to work across the required channels.